KROGER WEEKLY CIRCULAR

Managed and evolved the look, tone, and feel of the 4–8 page weekly food circular for 2,800+ Kroger and banner stores nationwide. Highlighted the hottest items, prices, and weekly promotions with eye-catching, appetizing food photography. Created custom Grand Opening and Re-Opening pieces, divisional variances, and art directed all fresh photography shoots, overseeing styling, composition, and production. Led three complete re-designs to refresh layouts and imagery.

Photography and creative assets served as the foundation for other print and digital marketing channels, requiring close collaboration with multiple creative and marketing teams.

The campaign directly contributed to achieving food sales goals, increasing store visits, and received positive feedback from customers, divisions, and merchandising teams.