Multi-disciplined, award-winning creative manager and visual communicator with 20+ years of design experience across B2B, B2C, retail, food, sports, higher education, healthcare, themed entertainment, and publishing.
Skilled at visually bridging strategy and execution by leading or collaborating with creative teams while working closely with marketers, strategists, project managers, content creators, product development, and stakeholders to ensure projects are executed effectively and meet strategic objectives. By managing resources, complex projects and quality standards, these efforts strengthen brand integrity, engage audiences, and drive measurable business results.
CAREER HIGHLIGHTS
Art directed three redesigns of Kroger’s weekly circular ads and fresh food photography for 2,800+ stores nationwide, boosting customer engagement and store visits.
Designed Kroger’s 2016 enterprise-wide Refresh POS campaign, style guide, and set the campaign standards used across TV, OOH, and digital channels.
Managed the rebrand of alma mater College of Mount St. Joseph to Mount St. Joseph University, partnering with a local marketing agency, and developed strategic campaigns that kept the Mount community engaged throughout the process.
EXPERIENCE
CREATIVE RESOURCE MANAGER • ELEVANCE HEALTH • Sept. 2024 - Present
Manage creative resource assignments for a 90-person creative team, balancing skillsets, workloads and priorities to deliver 14,000+ marketing assets annually leveraging cross-functional forecasting and process optimization to maximize team performance and streamline go-to-market timelines.
DIRECTOR OF CREATIVE STAFFING • JRA, PART OF RWS GLOBAL • Mar. 2024 - July 2024
Built and scaled global freelance staffing during rapid growth by expanding resources from 5–7 to 70+, creating a 400+ talent database, collaborating with leadership on staffing needs and budgets, managing contracts and utilization, and proactively solving workforce challenges.
CREATIVE RESOURCE MANAGER • ADVENT • Sept. 2021 - Jan. 2024
Recruited, trained, and managed freelance designers while building a 300+ resource database to support the internal creative team, tracking hours and invoices for accurate budgeting, art directing update projects to brand standards, and quality-checking vendor production for large- and small-format installations across collegiate and professional sports venues.
SENIOR CREATIVE SERVICES MANAGER • BOHAN ADVERTISING • Aug. 2020 - July 2021
Led a team of 11 designers and traffic managers producing the weekly circular advertising and in-store signage for a Fortune 100 national retailer, collaborating closely with the client, marketing, account management, and digital teams to maintain brand consistency and standards.
ART DIRECTOR • PureRED • Feb. 2019 - Jan. 2020
At The Kroger Co. headquarters, remotely led creative and production teams across the U.S., overseeing the weekly circular ad creative and fresh food photography supporting 2,800+ Kroger and banner locations.
ART DIRECTOR • THE KROGER CO. • July 2015 - Feb. 2019
Managed a team of graphic designers and creative project managers to produce print collateral for enterprise campaigns, holiday promotions, community partnerships, and Pharmacy/The Little Clinics, collaborating with marketing, merchandising, regional, and campaign teams. Later, led a team of graphic designers and nationwide production teams to produce the weekly circular food ads and fresh food photography for 2,800 Kroger and Banner stores. Position transferred to PureRED.
CREATIVE MANAGER • MOUNT ST. JOSEPH UNIVERSITY (formerly College of Mount St. Joseph) • July 2012 - July 2015
Oversaw strategy, design, and execution of print and digital communications supporting enrollment and advancement. Managed co-op students, vendors, agencies, and freelance creatives. Led the official rebranding campaign for Mount St. Joseph University and regularly collaborated with marketing, admissions, academic leaders, and public relations teams. Recipient of one of five University & College Designers Association (UCDA) Professional Development Scholarships by the UCDA Foundation Board of Directors.
ART DIRECTOR • CINCY MAGAZINE • June 2009 - July 2012
Directed and designed monthly 100+ page Cincy Magazine, bimonthly 50+ page NKY Magazine, and custom client publications. Created and managed corresponding social media platforms. Awarded first place in Excellence in Journalism Awards – Page Design two years in a row.
Earlier experience includes designing packaging, branding, marketing collateral, and digital assets for Galerie, the University of Cincinnati, and Photonics Graphics, supporting national retailers, higher education, and corporate clients, including Procter & Gamble and licensed properties like Star Wars® and Peanuts®.
EDUCATION
BFA in Graphic Design & Photography, College of Mount St. Joseph
AI for Creativity & Leadership Certificate, Parsons School of Design at The New School (online)