MOUNT ST. JOSEPH UNIVERSITY
RE-BRANDING

Managed and implemented the rebranding of the College of Mount St. Joseph to Mount St. Joseph University within six months on a limited budget. Developed the “Move to U CREW” and “Move to U” campaigns to engage students, faculty, alumni, staff, and the local community.

Collaborated closely with a third-party design firm to finalize the new logo and create comprehensive brand standards, ensuring consistency across campus and vendor materials.

The July 1, 2014 renaming celebration event exceeded attendance expectations, generating excitement and strong support for the university’s progressive transformation.